Evidence to Practice
Allori has developed a number of products that use best level evidence to support a persuasive treatment proposition, furthermore, the evidence is made more relevant by integration into case studies. Evidence to Practice is one such service. Offered as an online course and involving a diarising activity, health care professionals undertake a personal practice review followed by an online course, including case studies. Behaviour change is further re-enforced by reflection and a further personal practice review whereby case study learning are integrated into clinical practice. All our online courses are endorsed by the relevant professional bodies and are linked to CPD/CME.
PROGRAM: An accredited online course involving a review of clinical case loads using a diary activity coupled with established methods of adult learning, including case studies and personal reflection.
MATERIAL: Following registration Allori provides course materials, including a diary and a practical rating scale.
DIGITAL: Course navigation is simple and intuitive. The modular elements include a Personal Practice Review, an interactive online course, including case studies, and a reflective survey.
CONSULTING: Smoothly growing a program based on success requires that the first piece is designed based on previous migrations of focused initiatives to widespread programs.
Knowledge Map
The major determinant of brand performance is sales force effectiveness. This in turn is driven by the skills and knowledge of individual representatives and their ability to present a relevant, persuasive and evidence based selling proposition to customers.
Allori’s Knowledge Map is a web based sales support system that enhances the ability of your sales team to communicate key selling messages to clinicians. The use of storyboards promotes a problem-solution approach to selling, whilst message adoption is reinforced by reference to supporting evidence. The Knowledge Map also facilitates sales training.
The Knowledge Map is part of the Branding Atlas suite, a collection of integrated modules designed to assist all members of the brand team, including medical, marketing and sales.
DIGITAL: The Knowledge Map is an online digital resource with a user friendly interface to facilitate rapid adoption with self-directed learning.
RESEARCH: In partnership with the Beddoes Institute, Allori provides data analysis and population of the Knowledge Map ready for Medical Department review.
CONSULTING: Strategic messaging and communication planning should address the latest trends with the wisdom of experience.
Messaging Map
The Messaging Map is an online tool that aligns messaging with supporting evidence. The Messaging Map helps Allori's clients to ensure that their communication objectives are consistent with a current and effective brand strategy and achieves this by aligning true and ownable claims with clinical needs.
Being web-based it allows for global distribution of key strategic support through all phases of the marketing life-cycle. Allori is especially proud of the Messaging Map's easy-to-use, intuitive interface - so essential for adoption and the maintenance of regulatory compliance. Clients have found that it is able to sustain their competitive advantage within rapidly shifting markets and the evolving clinical evidence.
Messaging Map is part of the Branding Atlas suite, a collection of integrated modules designed for all members of the brand team from regulatory to sales.
DIGITAL: The Messaging Map is an online digital resource with a user friendly interface to facilitate rapid adoption with self-directed learning.
RESEARCH: In partnership with the Beddoes Institute, Allori provides data analysis and population of the Messaging Map ready for Medical Department review.
CONSULTING: Strategic messaging and communication planning should address the latest trends with the wisdom of experience.
Market Research & Strategy
Allori's market research expertise allows clients to be the first to see the market in a new way. Rapid implementation of established products brings to light the priorities and concerns of clinicians, segments the market and establishes the size of the opportunity. Allori uses a mix of qualitative and quantitative methods, that allow the drivers of choice to be determined and the basis for ongoing monitoring of the market to be established.
EVENT: Structured interviews, virtual focus groups and advisory boards yield insights into rapidly changing local markets.
DIGITAL: Online surveys, personal practice reviews, panels and registries measure current practice and provide a detailed understanding as to why clinical decisions are taken as they are.
PROGRAM: Integrated qualitative and quantitative market research programs engage key clinicians with brand planning to produce new strategies to out-flank the competition.
CONSULTING: Coalescing fragmented markets into behavioural segments and actionable tactics provides the competitive advantage needed to succeed in a rapidly evolving marketplace.
MCIA
Making Choices in Anaesthesia is a peer-to-peer educational program based on seven case studies written and presented by an educational faculty of leading anaesthetists. It is the most comprehensive medical education program Allori has produced and provides anaesthetists with an entire year's CPD credits.
The Making Choices in Anaesthesia program was a finalist in the 2009 PRIME Awards and was created in partnership with Baxter Healthcare.
PROGRAM: Starting with a needs analysis of 1,800 clinicians, seven cases were presented in workshops. A personal practice review paired with an online master class translated learnings into daily practice. A moderator's guide and materials enabled participants to organise their own meetings.
EVENT: Making Choices in Anaesthesia included seven interactive workshops held in Australia and New Zealand in 2008.
MATERIAL: The program's printed materials include a casebook and clinical practice diary that is used in conjunction with the online clinical practice review.
DIGITAL: Integrating the online clinical practice review with the casebook and clinical practice diary was a key component of the program.
RESEARCH: Results from clinicians' practice review and online master class quantified the change in clinical practice.
CONSULTING: Tackling the challenge of viral spread and word of mouth in conservative market segments requires specialised tactics and methodology.
Plan for Dialysis
The Plan for Dialysis program is an Australasian education initiative for physicians and nursing staff on home dialysis therapy. Allori worked with Baxter Healthcare to design and manage the program's website, liaise with the educational faculty, design educational materials and facilitate the interactive workshops.
PROGRAM: The program included four case-based, interactive workshops focused on utilising peritoneal dialysis to optimise the dialysis life-cycle. The cases were written with the assistance of an educational faculty consisting of leading nephrologists from around Australia and New Zealand.
EVENT: Four interactive workshops were held in Brisbane, Sydney, Melbourne and Adelaide in 2009.
MATERIAL: Allori's creative staff designed promotional materials including presentation and participant's materials.
DIGITAL: Participants in the program were able to access PowerPoint presentations, video recordings and group discussion questions online through the program's website.
RESEARCH: The interactive nature of the workshops showed how clinical practice across Australia varied.
CONSULTING: Integrating ongoing measurement of the interactions between program elements leads to new opportunities for clinician engagement.
MSME
Making Sense of Medical Evidence is a program accredited by the RACGP to assist general practitioners in the critical analysis of research and treatment guidelines. This year a national stroke guideline and New England Journal of Medicine paper were studied by leading cardiologists and general practitioners around Australia. This year the Making Sense of Medical Evidence program has been supported by Boehringer Ingelheim.
PROGRAM: The program starts with an online community and leads to an interactive workshop where a local specialist teaches how evaluation tools can be used to understand a paper or treatment guideline.
EVENT: In 2009 Allori successfully hosted seven interactive workshops around Australia.
MATERIAL: Following the workshop general practitioners are encouraged to manage their own evidence-based journal clubs; an activity the RACGP is encouraging. It does this by providing them with MSME accredited journal club packs dealing with common and practical topics.
DIGITAL: One of the key features of the program is an evidence-based medicine community website. Clinicians are able to give feedback, access workshop resources and gain further information about the MSME faculty. The site has built an online community of participants that facilitated stronger learning outcomes with ongoing activities.
CONSULTING: Building strong online communities is aided by establishing a business case for users that is strong enough for them to consider investing their time.
Clinical Effectiveness
There is a difference between knowing and doing which means that both need to be tackled to effect behavioural change. Starting with a shift in attitude, a new understanding and updated daily practice leading to greater clinical effectiveness can be achieved.
EVENT: This course was promoted at several national and regional conferences. A personal practice review was developed and paired with a companion online Master Class.
MATERIAL: Allori published a personal practice review which provided clinicians with insights into their own practice.
DIGITAL: Tightly coupled with their own review, clinicians interactively assessed their own practice against standards of best practice.
RESEARCH: The practice patterns that emerged formed the basis of ongoing program evolution.
CONSULTING: Leveraging the investment already made through multi-channel syndication of content increases the effectiveness and efficiency of the program spend.